Archive

Month: October 2023

News update

Google’s October 2023 Core Update: What You Need to Know

In the ever-evolving world of search engine optimisation, staying updated with the latest changes and trends is paramount. As the dominant player in the search engine industry, Google regularly updates its core algorithm to enhance search results and user experience. One such significant update occurred this month, impacting search rankings...

A Comprehensive Guide to Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) advertising is a dynamic and results-driven approach that has revolutionised the way businesses promote their products and services online. Understanding PPC Advertising Pay-Per-Click advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a highly targeted form of advertising that...
pay per click
Google Analytics/GA4

Why Should I Use Google Analytics?

In today’s digital age, businesses and website owners have an unprecedented amount of data at their fingertips. This data is a goldmine of insights that can be used to enhance user experiences, optimise marketing strategies, and ultimately, drive growth. Among the many tools available, Google Analytics stands out as a...

Autumnal Season: SEO & Social Media Content Tips

As the leaves change colours and the air turns crisp, autumn offers a perfect opportunity for businesses to revamp their online presence with seasonal content. With a strategic blend of SEO and social media efforts, you can captivate your audience and boost your brand visibility during this cosy time of...
Digital Marketing through our phones
Lets Get Started Contact Us
Latest News
SEO in the Age of AI: Becoming the Trusted Answer
At Innermedia, we’ve long recognised that SEO is no longer just about convincing Google to rank you first. Today, it’s about educating AI-powered recommendation engines—from ChatGPT to Siri and Copilot—to understand, trust, and consistently choose your brand as the most logical, authoritative answer.  The Changing Definition of SEO 1998 to...
Amazon’s Lens Live: How This AI-Powered Visual Shopping Tool Can Shape Your Brand’s Digital Strategy
At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap. Here’s why it matters to forward-thinking businesses and what it could mean for your digital marketing and web presence. What Is Lens Live? Amazon has unveiled...
Why Website Speed Is Your Secret Conversion Weapon
In the digital age, your website is often the first interaction a potential customer has with your brand. But here’s the truth most businesses overlook: if your website loads slowly, you’re losing conversions before the user even sees your content. Website speed isn’t just a technical detail, it’s a powerful...