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Tag: content marketing

4 SEO Mistakes You Can’t Afford in 2015

  More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015.  The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties.  Google can take up to 9 months to...

29 Reasons Why You Need Content Marketing

29 Reasons Why You Need Content Marketing  Content is arguably the most important part of your site – it’s why people come to your page, and if you don’t deliver what they expect they’ll just leave and find it elsewhere. Even if you rely on PPC and other lead generation...

What is SEO?

Simply put, SEO is a way of helping your website rank well on search engines – since Google is the dominant engine, most efforts are targeted towards their algorithms. Unfortunately. SEO is far from being a simple discipline. It has evolved from the early days of search engines where algorithms...
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How to write for your school website that wins more admissions
Most school websites are written for the wrong person. They are written for governors. For inspectors. For the school itself. Not for the parent sitting at the kitchen table at 10pm, quietly weighing up whether your school is right for their child. That parent is intelligent, time-pressed and slightly anxious....
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The Comeback Campaign: How Old Vicarage School Rebuilt Its Search Visibility and Came Back Stronger
We began working with Old Vicarage School on an SEO campaign in May 2025. Like many schools navigating a busy academic year, the campaign paused towards the end of the year. But when it resumed, it came back with real momentum and the results have been impressive ever since. This...
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Google’s March 2026 Core Update: What It Means for Your SEO Strategy
Google has begun rolling out its March 2026 core update, and as with every major algorithm shift, we are already seeing movement across rankings, visibility and traffic. From a digital strategy perspective, this is not just another update to observe. It is a moment that reveals where Google is heading...
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