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Month: October 2015

Onsite Optimisation: Keyword Relevance and Better Strategies

Lately quite a few of our clients are asking us if they should buy URLs that have keywords in them. Here’s what we have to say about keyword presence and search visibility. What’s Happening to My Precious Keywords? Google functionality is ever working to outsmart those who skimp on quality...

Is Your Digital Marketing Ready for Christmas?

As consumers we can bemoan the Christmas decorations hitting shops mid-October, but as business owners we can’t wait until December to start preparing for Christmas. Did you know that a quarter of shoppers have already started buying gifts and decorations this month? By Cyber Monday (which falls on 30th November...
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SEO Strategies That Actually Drive Organic Growth
SEO in 2026 looks very different from what it did even a few years ago. Algorithm updates are faster, AI-generated content is everywhere, and search engines are more sophisticated than ever. Yet despite all the change, one thing remains constant: sustainable organic growth comes from strategy, not shortcuts. Here’s what’s...
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Google Rolls Out AI-Powered Configuration Tool in Search Console to All Users
More than two months after first introducing it in testing, Google has officially rolled out its AI-powered configuration tool in Search Console to all users. In a post on LinkedIn, Google announced: “The Search Console’s new AI-powered configuration is now available to everyone!” What the AI-powered configuration does The new...
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Innermedia expands digital capability through Blue Sword merger
Innermedia, a fully in-house digital agency delivering AI-driven marketing, website development and long-term digital strategy, has announced its merger with Blue Sword Ltd, a Glasgow-based digital marketing agency specialising in website design, SEO, PPC and social media marketing. The merger represents a strategic expansion of Innermedia’s digital capability, bringing together...
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