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Month: July 2023

Google Analytics 4, GA4

How GA4 Can Help Your SEO Strategy

It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...

5 Blogging Mistakes to Avoid

Content is vital for SEO. It can help sites grow their authority, leverage higher rankings and help both users and search engines in understanding what they are about. With that said, there are common mistakes we often see that stop them from having the same effect. To make sure that...
blogging mistakes
People repairing

A Guide to Technical SEO

In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...

What Do We Know About Threads?

In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Instagram Threads
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SEO Strategies That Actually Drive Organic Growth
SEO in 2026 looks very different from what it did even a few years ago. Algorithm updates are faster, AI-generated content is everywhere, and search engines are more sophisticated than ever. Yet despite all the change, one thing remains constant: sustainable organic growth comes from strategy, not shortcuts. Here’s what’s...
Google Rolls Out AI-Powered Configuration Tool in Search Console to All Users
More than two months after first introducing it in testing, Google has officially rolled out its AI-powered configuration tool in Search Console to all users. In a post on LinkedIn, Google announced: “The Search Console’s new AI-powered configuration is now available to everyone!” What the AI-powered configuration does The new...
Innermedia expands digital capability through Blue Sword merger
Innermedia, a fully in-house digital agency delivering AI-driven marketing, website development and long-term digital strategy, has announced its merger with Blue Sword Ltd, a Glasgow-based digital marketing agency specialising in website design, SEO, PPC and social media marketing. The merger represents a strategic expansion of Innermedia’s digital capability, bringing together...