1,400 years of history, a campaign built for the next generation.
THE CHALLENGE
St Peter’s York, with a remarkable 1,400-year history, needed a compelling bursary campaign that could connect their deep heritage with a modern, forward-looking message. They required a clear, concise identity rooted in the school’s core philosophy of ‘Keys for Life’ that would inspire donors and help raise funds for future generations of pupils.
OUR APPROACH
We designed a contemporary logo drawing on the key motif from the main school crest, pairing it with a striking colour palette and bold, purposeful messaging. Alongside the logo we developed a full suite of accompanying marks, including social media roundels and statement phrases for use as calls to action, as well as comprehensive brand guidelines so the campaign could be carried forward consistently. We produced the main programme brochure to a high standard but with considered, cost-effective finishing, ensuring it felt premium without projecting extravagance. A complementary legacy brochure, a simple eight-page folded document, completed the suite, explaining legacy giving and the lasting impact it can have on future pupils.
