Archive

Month: July 2023

Google Analytics 4, GA4

How GA4 Can Help Your SEO Strategy

It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...

5 Blogging Mistakes to Avoid

Content is vital for SEO. It can help sites grow their authority, leverage higher rankings and help both users and search engines in understanding what they are about. With that said, there are common mistakes we often see that stop them from having the same effect. To make sure that...
blogging mistakes
People repairing

A Guide to Technical SEO

In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...

What Do We Know About Threads?

In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Instagram Threads
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End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...
Why Backlinks Are More Powerful Than Ever in 2025
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...
BrightonSEO October 2025: Key Takeaways and Industry Insights
Attending BrightonSEO is always a highlight of the year for our team at Innermedia, and the October 2025 conference certainly did not disappoint. The event once again brought together some of the brightest minds in digital marketing, offering fresh perspectives, innovative ideas and practical takeaways to help marketers stay ahead...