Ai-Driven 360 Marketing Approach
We’re launching a groundbreaking AI-driven 360 marketing solution that will revolutionise how you track and manage your leads. This innovative tool will allow you to pinpoint exactly where converting leads originate, whether through paid ads, QR codes, or other marketing efforts, and seamlessly integrate that data into your existing CRM/MIS systems. With this solution, you’ll have unprecedented insight into which marketing activities are driving sign-ups, enabling you to optimise your marketing budgets and achieve even greater online success.
If you’d like to learn more or see how it works please watch the video below.
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Frequently Asked Questions
Do I need my own CRM to use this approach?
No, you do not need a separate CRM, in the simplest form we can link this to a Google Sheet to give you a list that you can refer to.
We already have integration with Hubspot and Salesforce and should have most of the main school MIS systems such as iSAMS, SIMS, Engage set up mid 2025.
What data source will the AI use to talk to our customers?
The AI Ambassador reads your website allowing it to automatically delivering accurate, up-to-date answers to clients at any time of the day. It also identifies pages with conflicting data allowing you to keep the website content correct at all times.
Does the AI have multilingual and lead generation capabilities?
The AI Ambassador engages visitors with personalised interactions in any language ensuring they find the information they need quickly.
It can also guide them to the next step, such as scheduling a visit or starting the application process.
The AI Ambassador can also seamlessly connect to CRM systems like HubSpot and Salesforce.
How well does the AI converse with parents?
The AI Ambassador not only provides responses in the school’s tone but also remembers past interactions and can be told to find out what matters to each parent and student. It also stores 12 months of conversation data and each key stakeholders interests and contact details.
What data can the AI pass through to our CRM / MIS System?
The AI Ambassador captures detailed information from prospective parents and integrates seamlessly with the school’s CRM system.
This allows for automatic lead creation and qualification, with context and conversation summaries passed on to the admissions team.
How well can the AI answers existing parent questions?
The AI Ambassador is always available, providing real-time answers and support, regardless of the time of day. This reduces the strain on school staff and increases parent satisfaction.
The AI Ambassador also digest parent handbooks and policies providing fast accurate answer to any parent question.
Do we have access to the AI controls?
We provide you with full access to the AI Ambassador via an online admin portal. In here you can change tone of voice, add further prompts and additional information to its main goals.
If there are any conflicts of data The AI Ambassador will store these in the portal where you can add prompts that it can learn by.
Can the AI capture data from where the user originated from?
Yes, the AI Ambassador can capture UTM codes, which will be passed on to you team, letting you know where the lead generated from.
Does the AI summarise the conversions?
Yes, the AI Ambassador will email you at the end of the conversation with a summary of the interaction.
Can the AI Ambassador be added to any website?
Yes, the AI Ambassador Can be added to any website of your choice with some simple embed code.
Can the AI Ambassador connect to my Schools MIS system?
Currently the AI Ambassador can seamlessly connect to CRM systems like HubSpot and Salesforce, we’re working on integrations with all the popular CRM systems such as iSAMS, SIMS, Engage, WCBS Pass, RSA Admissions and Open Apply which should be ready in 2025.
Do you need to manage our Digital Marketing for this all to work?
NO, of course we can set up and manage your Digital Marketing campaigns but we’re happy to work with your preferred agency to get the UTM strategies set up properly.