Southbank International School
Southbank is an international school with multiple campuses across London. They offer a complete, international education from Nursery through to Sixth Form, with excellent academic results and a strong sense of community.
They needed a site that reflected their liberal ethos, academic rigour, and the values of the International Baccalaureate, as well as attracting new visitors to the website.
Award Winning School Website Design
Every one of our sites begins with a new site architecture plan – Southbank’s original site didn’t offer easy access to key information or an instant overview of their offering. Our new version made it easy to access the key entry points, and the language across the navigation and architecture reflected exactly what the school wanted to rank for.
Working with the Innermedia team on Southbank’s new website has been engaging and creative. Their team have listened to our requirements and given the School some creative design consultation, dedicated to the Education market. The team has worked hard to achieve the end product amidst tight deadlines.
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We wanted the site to be dynamic, so instead of static photography we used slow-motion video across the top banners to show off the school’s personality . This approach wow-ed visitors and won awards for the Best School Website and the Best Use of Video in the Hertfordshire Digital Awards.
While we can’t publish the traffic improvements after launch, we can state that there were significant ranking improvements including:
|“IB Exams London” moving from||#34 to #1|
|“International Nursery London” moving from||#14 to #3|
|“International baccalaureate school” moving from||#24 to #7|
|“International junior school” moving from||#59 to #10|