Lawsons

We began working with Lawsons in October 2015 – they came to us because their site wasn’t working as well as it could be and despite a large investment in both the site itself and various digital assets, they just weren’t getting the online performance they wanted.

Lawsons Builders Merchants

We have worked closely with Lawsons, helping to improve their online presence with a mixture of search engine marketing services.

Our work was extensive, and involved:

  • Completely re-planning the architecture of the site
  • Recommending content revisions across the site
  • Creating blog content
  • Creating quality, relevant links to both the home page and deeper pages
  • Making social media recommendations and managing some social media channels
  • Making PPC recommendations
  • Trialling social media advertising

With a lot of work by Innermedia and a huge amount taken on by their in-house team, we managed to overhaul the site within a few months and see some real improvements in both their rankings and the revenue generated online.

Client testimonial

Huge improvements with online sales

We’ve been working with Innermedia for around 8 months now, and the performance of our lawsons.co.uk website has been absolutely transformed. We have a lot of restrictions and requirements, but Innermedia has worked around those to improve the usability and deliver real, bottom-line results. Chris and the team always have time to talk us through our different options and keep us informed – their flexible approach means that we get a huge amount of value from them in terms of information, training, and work covered.

They’ve delivered cost savings and made recommendations that really help us save money while increasing the return on our investments – it’s been a huge help to our marketing team and the digital side of our business as a whole. Thank you!

You can see more reviews on TrustPilot

Our Results

Building merchants herts #10 to #2
builders merchant hertfordshire #6 to #3
Gravel boards london #16 to #3
How to use railway sleepers #11 to #3
Builders merchant berkshire #16 to #7
Buy railway sleepers online #11 to #5
Building chemicals london #15 to #7
Buy railway sleepers #15 to #7
Cheap railway sleepers #15 to #7
Builders merchant bedfordshire #11 to #8
Builders merchant berkshire #16 to #8
Railway sleeper path #44 to #8
Railway sleepers #38 to #9

Social Advertising

Google Adwords was not performing well for Lawsons, so after some discussion we recommended that they experiment with some social advertising as there is a large DIY/home improvement audience on practically every platform. The initial experiments were modest, with a budget of £75 per week on Twitter and £50 per week on Facebook. The outcomes were reviewed each week, with a discussion of the results and how best to proceed.

These figures are a comparison of September-October in 2017 compared to the same time the previous year. Please note that some of the improvements are due to SEO work rather than just the advertising.

Increased online transactions by 21%
Increased online revenue by 14%
Increased traffic to the ‘Find a Branch’ page by 2,331%
Increased goal completions by 1,202%
Increased unique purchaces by 11%
Increased overall traffic by 20%

 

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