Central Hall Westminster
Central Hall Westminster attended a seminar where we explained how to improve traffic, conversions, and engagement on the site. They came to us to improve their rankings and organic SEO, as well as their bookings for some key event types.
They are in a fantastic location in Westminster with excellent facilities and beautiful conference rooms, but many of their USPs were not communicated on their site. As well as improving rankings, we had to focus on making sure every visitor could clearly see the benefits of holding an event at CHW.
SEO Strategy
There’s a lot to learn about this iconic location, the history, and what they can offer their clients, so we arranged a meeting as part of their SEO to tour the premises, review the existing marketing, and put together a strategy for the next year to make sure that our activities tied in with their overall marketing strategy.
We can arrange regular review meetings, bespoke reports, and data-backed content plans to offer every client SEO that works with their existing processes.
We work closely with CHW’s active marketing team to deliver content that fits with their overall marketing plan and brand, while improving their rankings and making the site more engaging.
Our Results
After just 2 months of work we saw:
| Corporate Venue Westminster | #43 to #7 |
| London Event Venue | #98 to #21 |
| Conference Centre London | #33 to #25 |
| London Meeting Venue | #97 to #65 |
Compared to the preceding 2 months, they saw:
| 27% | more traffic |
| 55% | more page views |
| 10% | lower bounce rate |
| 188% | more social traffic |
