EcoLoft specialise in building eco-friendly loft conversions in London and the surrounding areas. They came to us when the company was setting up to discuss building a clean, functional site that delivers leads and traffic to them on a consistent basis. In addition to web design and initial copywriting, they signed up to monthly SEO with us to drive more traffic to the site since it’s in such as competitive area.
Loft Conversion Website
The site needed to show everything their clients were looking for – easy access to key information, attention to detail, and clean design that reflects the quality of work EcoLoft offer.
SEO for EcoLoft
We take a holistic approach to SEO, looking at traffic, engagement, and conversions rather than just rankings to ensure that our activities provide genuine benefits to our clients. This included additional photographic services as the company took on more work to show visitors the quality of their lofts, which in turn increased conversions as visitors were impressed with their range of case studies.
Our activities for EcoLoft included content marketing, social marketing, and link building to improve their online presence and reach new, engaged audiences.
Innermedia don’t just deliver immediate results – we focus on making sure that your digital work is sustainable and justifies the investment. EcoLoft not only saw excellent rankings on launch, but continue to see improvements in conversions and traffic every year.
We’ve been working with Innermedia for over 2 years now after they designed our site – in that time they’ve helped us with SEO, content marketing, payperclick advertising and photographing our work for case studies on the site. We’ve seen improvements every single year, with more and more of our enquiries coming through Google traffic and getting in touch because they like the look of our case studies. As a brand new business, getting that presence and awareness made a huge difference and still does. When we first discussed the site, we had a weekly number of enquiries we wanted to meet to keep the business going – in the last 2 years Innermedia have met that and now go way beyond it in our busy periods. Last month, we had twice as many enquiries than we did that time last year.
|200%||more traffic coming to the site|
|165%||more page views|
|271%||more organic traffic|
|25%||less PPC spend due to improved organic rankings and conversions|
|207%||more conversions from Google organic traffic|
|2,264%||more traffic to a key piece of content marketing|
We have also seen some great improvements in online rankings
|Eco Friendly Loft Conversion||#14 to #1|
|Green Building Loft Conversion||#16 to #1|
|Green Loft Conversion||#64 to #2|
|Mansard loft conversion||#34 to #3|
|Eco Loft Conversion||#16 to #4|
|Hip to gable loft conversion||#58 to #5|
|Bungalow loft conversions||#46 to #9|