The Counselling Foundation

The Counselling Foundation is a charity that provides counselling services for local people in Hertfordshire and Bedfordshire, as well as offering training courses for people to become counsellors in the future.

desktop version
ipad version
iphone version

Web Design for Charities

The site needed to be reassuring and friendly, as well as easy to use. The two main visitor types were people who required counselling (or wanted to book counselling on the behalf of someone else), and people who wanted to be trained as counsellors. The site needed to cater to both groups without sending out conflicting messages. The imagery was an essential part of handling this sensitively, while the structure played a key part in making the site user-friendly as well as improving rankings for local searches and general counselling-related queries.

As well as specific information about their services, the site includes a Mental Health Resources area to provide guidance and support for people experiencing mental health difficulties, who may be unready to contact a counsellor or unaware that they need one.

The site is clean and accessible, while offering an excellent experience for visitors on desktops, tablets, and mobiles. As a charity, budget was limited so we worked closely with their team to ensure they knew how to make the most of their site, to plan a ‘full’ site and launch with a smaller version so they could take on some of the work themselves, and to save money where possible without compromising on aesthetics or functionality.


We all enjoyed working with Innermedia to put our website together – they took all of our ideas on board and made sure we knew the CMS well enough to manage the site ourselves after it was launched. That approach was really important to us as a charity, since we don’t have the budget to pay for ongoing support or expensive changes. They always explained what they were doing and why so we felt in control of what was going on.

You can see more reviews on TrustPilot

Our Results

We focus on making sites that work well now and in the future, so that your investment continues providing returns for years to come. The Counselling Foundation’s website has certainly achieved that, and continues to see improvements in traffic, conversions, and engagement levels over a year after launch.

This year so far, the site has seen:

24%more traffic
18%more visitor spending time on the site
41%more organic traffic
400%more enquiries via Google organic traffic
47%more traffic to their training landing page
101%more traffic to individual training course pages
11%more traffic to their Find a Counsellor page
25%more traffic to their Stevenage page

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