Archive

Category: Blog

How To Improve Your SEO Performance

What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...

3 Ways to Add Authority to Your Content

Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
starting social media

How to Start Social Media Marketing

Businesses can’t ignore social media – the vast majority of consumers check out companies on social networking sites before buying, and a huge 93% of consumers want companies to have a social media presence. That’s probably why we have so many businesses, large and small, coming to us asking how...

Innermedia’s Chris Knight Volunteers At The School of Croc

Innermedia is back in Uganda to provide a unique, once in a lifetime experience to children from the CoRSU Rehabilitation Hospital. We first met and worked with the CoRSU last year in a project called the School of Croc. It was introduced to us by our client and wildlife expert,...
Wearable Technology Graphic

Wearable Technology Trends: Personalised Marketing With Promise

Personalisation marketing customises products, services and communications for potential consumers.  This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales.  Successful shopkeepers know to remember their customers’ names, welcome them back...

How to Ensure Professional Headshots

A great photographer has an eye for composition and can evoke warmth and a genuine expression in a subject.  He or she will know how to position you in a variety of settings that will best reflect the goals and personality of your company. Instances that you would need a professional photo...

Google’s New Mobile Ranking Changes

Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015.  This is in response to the growing number of internet users now conducting searches on mobile devices.  As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...

4 SEO Mistakes You Can’t Afford in 2015

  More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015.  The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties.  Google can take up to 9 months to...

Innermedia: 6 Charities We Love To Mention

Here are six charities that Innermedia is especially fond of.  We’ve enjoyed contributing to these causes and have had a number of rewards, including team-building, unique life experiences, and a connection to communities throughout the world. 1.  Bridge of Hope Innermedia built a website for Bridge of Hope, a charity that...

29 Reasons Why You Need Content Marketing

29 Reasons Why You Need Content Marketing  Content is arguably the most important part of your site – it’s why people come to your page, and if you don’t deliver what they expect they’ll just leave and find it elsewhere. Even if you rely on PPC and other lead generation...

11 Website Evolutions Then and Now

Websites have evolved significantly in the last 10-15 years.  The best way to show you this is through a catalogue of screen shots that speak for themselves.  We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...

Beyond Updates: What are the Benefits of Blogging?

Regardless of your personal interests or age, it’s likely that you’ve read a blog. 8 out of 10 people read blogs and, as a result, they expect businesses to have them. Blogging is huge; 27,000,000 pieces of content are shared every day on the internet and are read by 329,000,000...

Google Says Do Not Duplicate Your Meta Descriptions

Googles head of search spam, Matt Cutts, has released a video expressing the need for unique meta descriptions with in your website pages. His message is clear – do not have duplicate meta descriptions on your website. He even stated that it was better to have unique  meta descriptions or...

Google Help Outs

At the start of this month Google announced Helpouts a new service that connects users to a live expert via video chat to help answer their questions. The search engine giant has been providing answering itself for years and now hopes selected experts can do the same. http://youtu.be/K-VFC9AQM1k The service...

Making huge leaps and bounds in 2013

We are proud to say that Innermedia have made huge advances in 2013 due to the addition of key personnel which has improved significantly the way we work, the internal management structure and the service we provide our clients. Ed joined us at the start of the year and has...

Innermedia Summer Update

There is never a dull day in the Innermedia office and it’s fair to say that the past month has been one of our busiest, with plenty of things happening and lots of excitement. As well as launching lots of new websites, we’ve also been busy redesigning our studio and...

1st Ever Website Design Lost

No matter what industry you are in or what job title you have from Website Design to general office work we all have one man to thank for the ease of access of information and communication that is achieved using the world wide web. No, not Bill Gates – Sir...

First Website Design re-created by CERN

Professor Sir Tim Berners-Lee created the World-Wide-Web whilst working at CERN (the European Organisation for Nuclear Research) over 20 years ago and in doing so paved the way for the incredible amount of business and social Website Design options that are easily accessible on this media today. The aim of...

Why website loading times are so important

A few years ago, Google announced that website loading times impacted both search engine ranking positions and AdWord quality scores. Despite this, many people still don’t consider it when starting their web design project and it can be completely overlooked. If Google has made a clear statement that slow loading...

404 Error Pages

Using the internet, you are bound to come across a 404 error page now and then, usually when a page you are looking for doesn’t exist. Most 404 error pages simply tell you that you are looking for a page that doesn’t exist and direct you back to the main pages of the...

Have you registered your domain name?

Intelligent business owners across the globe all fully understand the power of the web and its many benefits for business in the modern era. Having a company website is, for many businesses, now the modern day equivalent to having a telephone and a primary financial consideration for almost all business...

Sarah & Duck Now Showing on CBeebies

Former Innermedia employee and animator for Karrot Entertainment, Hannah De Spon has seen her first animation series commissioned. CBeebies premièred the TV show for the first time yesterday and for the next four weeks the first series of “Sarah and Duck” will be running on weekdays on the children’s TV channel. We...

Exponential Rise In Business and Personal Internet Use.

For years statisticians have supplied us with an on-going stream of figures showing us precise details of consumer usage covering a multitude of subjects ranging from specific food sales, TV viewing figures and sport to what is rapidly becoming one of the most popular subjects for these studies,  internet usage...

Pope Tweets For First Time

Pope Benedict XVI tweeted for the first time yesterday, Wednesday 12th of December to over 1 million followers on the 140 characters or less social networking site. The tweet can be read below and as of this morning has already been retweeted over 56,000 times and a video of the...

Using gadgets before you go to bed

Scientists are warning that our addictions to our favourite gadgets could be causing us problems with our sleep. A new study from the Lighting Research Center suggests that digital displays can cause melatonin suppression, which affects our body clock. Melatonin is the chemical in our body that promotes sleep and...

£100 FREE Google Advertising

We are actively helping our clients to discover online success. This month we are offering 5 FREE adwords account set ups and £100 of FREE advertising on Google. What’s the catch? There is no catch! We just want our clients to be successful!…We’re nice like that! This will be a first...

Roundup Of Adverts That Caught Our Eye Recently

As a marketing agency ourselves we are appreciative of the traditional advertising and marketing campaigns we see every day. We decided to bring together the top 3 Ads we have seen recently and a little bit about why we liked them so much, unsurprising the list is dominated by Ads...

Clearing the cache of your web browser

The cache of your internet browser stores information about the websites you visit on the device you viewed it on in order to load quicker next time you visit the website. This guide is to help you clear the cache of most major browsers. Current Browsers Internet Explorer 9 Go...

EU Cookie Law

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK...

Spotlight on Social: BranchOut

As far as social media and business networking go, LinkedIn have pretty much dominated the market for years, continuing to grow with no other network coming close to compete with it. That was until two years ago when an app called BranchOut was released exclusively for Facebook. LinkedIn is still...

Testimonial on Google Places

Leaving a testimonial on Google Places is now a straightforward and easy process. The first thing you need is a Google account. To set up a Google account go here: https://accounts.google.com/NewAccount Once signed in you have access to a number of features, these include being able to leave a review...

Search Vs Social?

With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate...

Spotlight on Social: Pinterest

Pinterest, the invite only social network is attracting new users at a quicker rate than any website ever. Here are some basic figures that are attracting brands and marketers alike to scramble for their invite to the photo sharing website. To say Pinterest had grown in popularity over recent months...

Google Changes its Privacy Policy, What You Should Know

On the 1st of March, Google implemented its new privacy policy and terms of service. The changes Google are making to its privacy policy are some of the biggest it has made in many years and will bring together the data from Gmail, Google search, YouTube, and Google+ into one...

Innermedia’s Visit to the TFM&A Exhibition

The Technology for Marketing & Advertising (TFM&A) Exhibition held at Earls Court Two is the largest and longest running exhibition of its type in the UK marketing industry. Some of the Innermedia team were in attendance at the event on Tuesday 28th of February, to have a look around and...

Innermedia at the BSA Deputy Head Conference

    The BSA conference for deputy heads is annual event that brings together boarding school delegates from across the UK and marks the significant contribution that deputy heads make to boarding schools. This year’s conference was held at the Mercure Holland House Hotel in Cardiff and Innermedia were pleased...
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Latest News
Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...
A Quick Guide to GDPR for Businesses
GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...
GDPR for Schools – Are You Ready?
The EU General Data Protection Regulation (GDPR) comes into force on the 25th May this year – your school will need to be ready to comply with this new regulation by this date, or risk significant fines. What is GDPR? In short, GDPR is a piece of legislation that aims...