Archive

Year: 2016

innermedia 2016 review

Goodbye 2016!

Saying that it’s been an eventful year is a bit of an understatement. Tiger populations and referendums aside, 2016 has definitely been one of busiest years ever with more sites going live, more SEO being booked, and more seminars delivered than ever before. Here’s a quick overview of what we’ve...

6 Things You Should Do After Your Website Goes Live

A new website can give your business a boost, especially when it is properly planned, well-written, and has sound SEO foundations. Concentrating on good content and user experience can provide a huge improvement in both rankings and conversions, but relying on the new site alone isn’t enough for sustained growth...
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It’s Time to AMP Up Your Website

A year on from the launch of AMP (Accelerated Mobile Pages), Google have announced a global rollout in mobile search results. Now that there are over 600 million AMP-enabled pages online from top publishers such as Washington Post, Slate, Gizmodo, Wired, Pinterest, eBay, and Reddit, Google are moving to the next...

It’s Official: Popups Will Damage Your Mobile SEO

If you’re working to improve your rankings on Google, it’s essential that you offer a good user experience. This week Google announced that sites need to make content easily accessible to mobile users if they want to rank. This means that sites using popups that cover the main content, interstitial ads,...
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How to Start Social Media Marketing

Businesses can’t ignore social media – the vast majority of consumers check out companies on social networking sites before buying, and a huge 93% of consumers want companies to have a social media presence. That’s probably why we have so many businesses, large and small, coming to us asking how...

Cheaper & More Effective Alternatives to Google Adwords

Around a month ago, Google made drastic changes to the structure of their adverts in search results, and we can now see some of the effects of this change. Search Engine Land have reported that first page bids have increased by around 15% compared to this time last year, which...
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Have Google Made PPC More Expensive?

One of the biggest pieces of digital marketing news this week is Google’s format change – namely, removing ads on the right-hand side of search results. This change also means that they’ve added one more ads to the top section of search results for high volume/competition search terms. So what...

SEO Spring Clean Your Site for 2016

Ideally, all site owners should spend some time every single month working on their SEO – adding fresh content to their website, working on their link profile, and optimising things like images so that they have the best possible foundation for their off-site optimisation. Unfortunately, a lot of businesses don’t...
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Blogging for your business top tips
A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...
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Using Data to Determine Your Marketing Strategy and Budgets
What defines successful marketing? This depends on your goals, but it’s usually all about your return on investment (ROI). In other words, is the budget you’re spending on marketing bringing in enough money for you to make a profit? It’s often difficult to determine whether or not a customer has...
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Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...