Archive

It’s Official: Popups Will Damage Your Mobile SEO

website pop ups bad
Valeria
26th August 2016

If you’re working to improve your rankings on Google, it’s essential that you offer a good user experience.

This week Google announced that sites need to make content easily accessible to mobile users if they want to rank. This means that sites using popups that cover the main content, interstitial ads, and above-the-fold advertising will not rank as highly.

There are exceptions to this rule – for example, if the popup is a cookie notification, that will not be affected by the change. However, your site still needs to be mobile-friendly and the button needs to make it easy to dismiss the popup.

What are Interstitials?

Popups are quite straight-forward, but most people aren’t sure what interstitials are. It basically means ‘between states’ so it refers to sites that show a full-page ad/holding page while the main site launches. Quite a few online publishers use this to promote their highest-paying advertisers since these pages will get the most views.

Very few business sites use interstitial pages, but those that do will need to rethink their approach or their rankings will suffer.

User Experience is Increasingly Important for SEO

Google is committed to providing users with quality information and a positive experience – that’s why SEO needs to encompass more than just keywords and links. User experience, whether on mobile or desktop, is a key consideration for both rankings and conversions.

Sites such as Pinterest and Yell both use interstitials to force sign ups or conversions – it will be interesting to see how they try to bypass the new change or if they choose to ignore it. Since user-intent is a strong ranking signal, established brands can often afford to ignore official advice since they rank based on their reputation and user base rather than good SEO.

Improve Your Site Before Jan 2017

Sites with poorly-designed popups have been an issue for years, especially when the popups are slow to load or have been so badly designed that it’s impossible to find the X to actually get to the page beneath. This announcement and the subsequent changes will be a relief for many mobile users who expect a far better on-site experience.

Sites will be affected from 10th January 2017 onward, giving webmasters plenty of time to update their websites before they see a dip in their rankings.

Lets Get Started Contact Us
Latest News
How to Hire an SEO Agency, According to Google
Google have released a video with their official advice on how to hire a SEO. The 11-minute talk goes over the basics, including how to tell whether the SEO agency you’re speaking to is legitimate, how to hire an agency, and how to make sure that you actually see improvements....
How to Make the Most of Your Digital Marketing Agency
Working with a digital agency can make a huge difference to any business, from opening up new channels to reach potential customers to drastically decreasing the cost per acquisition online. However, it is important to properly manage your relationship to ensure that you get the most out of your agency...
Better Than #1: Getting to Position 0 on Google
Until very recently, the majority of SEO efforts were focused on ranking on page 1 and in position 1 for chosen key terms, usually based around your products, services, and service location. Two years ago, Google introduced Featured Snippets, which are slowly changing how people use Google and therefore changing...