Archive

Month: April 2012

Google Penguin Update: How May It Affect Your Site?

As we all know by now Google are constantly striving to improve their search algorithm. The ‘Penguin Update’ or ‘Webspam Update’ as it has also been referred to, is the latest round of changes made by Google to its search results and has one goal: Targeting webspam and catching those...

Spotlight on Social: BranchOut

As far as social media and business networking go, LinkedIn have pretty much dominated the market for years, continuing to grow with no other network coming close to compete with it. That was until two years ago when an app called BranchOut was released exclusively for Facebook. LinkedIn is still...

Never late with Google

Exciting news came out of Google HQ today when they released their latest Maps feature, real –time tube updates. The perfect tool for the 2 million London commuters that use the Tube every day. Just under a year after they added London Transport directions to their nifty maps function, Google...

Testimonial on Google Places

Leaving a testimonial on Google Places is now a straightforward and easy process. The first thing you need is a Google account. To set up a Google account go here: https://accounts.google.com/NewAccount Once signed in you have access to a number of features, these include being able to leave a review...

The LinkedIn Scam

Innermedia have been made aware of a scam whereby criminal hackers use LinkedIn to hack into people’s personal data There is an email being sent out, that is titled “LinkedIn invitation from your co-worker”. Despite looking official with the company logo on the email, this email is in fact a...
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The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...
Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...
Mastering Full-Funnel PPC: A Guide to Driving Conversions
PPC (Pay-Per-Click) advertising is a powerful digital marketing strategy that allows businesses to reach their target audience and drive conversions effectively. While many marketers focus on driving immediate sales with PPC campaigns, adopting a full-funnel approach can unlock even greater potential by targeting users at every stage of the buyer’s...