Archive

Month: March 2012

Content is Crucial!

Why is content so important? Why do online marketing companies swear by it? Content is crucial! When clients ask us what would make their online campaign more effective we always say ” content is key”. Good content is so important because it: • Engages potential customers • Increases your relevance to...

Search Vs Social?

With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate...

Spotlight on Social: Pinterest

Pinterest, the invite only social network is attracting new users at a quicker rate than any website ever. Here are some basic figures that are attracting brands and marketers alike to scramble for their invite to the photo sharing website. To say Pinterest had grown in popularity over recent months...

QR Codes, What You Should Know

QR codes are appearing everywhere, from cinema posters at bus stops to business cards and magazines. The printing industry has gone mad for Quick Response codes. QR codes are like barcodes for mobile phones, and once a QR code is scanned it will direct the user to the target website...

Is Social Media Right For Your Business?

Social media can be a great marketing tool for many businesses as part of an overall marketing strategy, but this doesn’t necessarily mean that you will get direct searches or business through it. Social Media is all about being social and communicating, which is great for brands that are seen...

Google Changes its Privacy Policy, What You Should Know

On the 1st of March, Google implemented its new privacy policy and terms of service. The changes Google are making to its privacy policy are some of the biggest it has made in many years and will bring together the data from Gmail, Google search, YouTube, and Google+ into one...

Spotlight on Social: Brand Page Facebook Timeline’s Announced

  As Facebook users will have noticed in recent weeks, Facebook profiles have changed. Users will have seen their ‘Wall’ replaced by a Timeline that lets them highlight photos, posts, and life events in a way that helps tell a story. The Facebook Timeline makes it easier to rediscover status...
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Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...
Mastering Full-Funnel PPC: A Guide to Driving Conversions
PPC (Pay-Per-Click) advertising is a powerful digital marketing strategy that allows businesses to reach their target audience and drive conversions effectively. While many marketers focus on driving immediate sales with PPC campaigns, adopting a full-funnel approach can unlock even greater potential by targeting users at every stage of the buyer’s...
Mastering Content Optimisation in 2024
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Content optimisation remains a cornerstone of effective online presence, and as we step into 2024, it’s time to reassess and fine-tune our strategies. From search engine algorithms to user behaviour, several factors influence content...